Billboard On The Record How Spotify Sees the Next Era of Music Streaming w/ Sam Duboff
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Oct 23, 2025 
Sam Duboff, Global Head of Marketing and Policy at Spotify, reveals the platform's ambitious transformation into a vibrant hub for artists and fans. He discusses Spotify's commitment to artist-first AI tools developed with industry consent, ensuring fair compensation and meaningful connections. Duboff also tackles spam and impersonation issues exacerbated by AI, and explains new rules to combat these challenges. The conversation dives into exciting features aimed at enhancing artist growth, like improved social listening and premium experiences, solidifying Spotify's role as a music industry leader.
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Industry Standard For AI Disclosure
- Spotify joined DDEX to create an industry-wide metadata standard for self-reporting AI usage and granular credits.
- The standard allows disclosure of AI's role per element, preserving listener trust across services.
Begin With Shared Metadata Language
- Start with shared supply-chain language for AI credits even if detection and enforcement evolve later.
- Encourage labels and distributors to set their own rules and incentives to reward transparency.
Uploads ≠ Listener Consumption
- Upload volume of AI or spammy tracks can be high, but actual consumer listening and stream share for prompt-generated music remains infinitesimal.
- Duboff says low consumption gives the industry time to design measured policies.