This exciting episode of the CIM Marketing Podcast was the first ever to be recorded in front of a live audience and features Emilie Stephenson, head of force for good at Innocent UK, and Richard Cope, senior trends consultant at Mintel, as they discuss the do’s and don’ts of sustainable marketing. Tune in to understand how to make purpose profitable, how to avoid the risks of greenwashing and listen to our live Q&A session from the day.

This podcast was recorded in front of a live studio audience on 14 July 2022 17:00 BST

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Episode 62: The secrets to successful sustainable marketing