Catch Ups In My Kitchen E.193 Redefining Female Health with Free Soul Founder Arjun Sofat
This week in my kitchen, I’m joined by Arjun Sofat, CEO and Co-Founder of Free Soul. Free Soul is a female health and wellbeing brand dedicated to providing high-quality blends, supplements, and functional nutrition products designed to support women at every stage of their health journey.
Founded in 2017 by mother-and-son duo Rohini and Arjun Sofat, Free Soul has grown from a kitchen-table start-up into a $70 million business in 2025. The brand has played a pivotal role in reshaping the women’s wellness landscape, moving the conversation beyond weight-loss-focused supplements toward a more holistic approach. Today, their range spans everything from protein powders and creatine to magnesium and targeted nutritional blends, empowering women to prioritise strength, balance, and overall wellbeing.
In this episode, we explore the Free Soul story, the lessons learned along the way, and how women’s health and wellness has evolved over the past decade.
Topics we discuss:
- The story behind Free Soul
- How they have scaled to a $70 million revenue business
- The wellness landscape in 2017
- The wellness landscape in 2026 and where it is going next
- The turning point - that moment when things really started to take off
- The use of Social Media for Free Souls growth
- Power of collaboration and Free Souls best collaboration to date?
- Mother and Son duo - how has it been working with your mum?
- What’s your best-selling product?
- Any advice for a new brand coming into the space
- What’s next for the world of women’s wellness and what might we be seeing from Free Soul
- What’s your favourite free soul product
Sponsors:
Healthy Habits - Try mouth tape today and get 20% off your first purchase with code CATCHUPS20
This episode was hosted and produced by Georgia Symonds
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Free Soul's Instagram - click here!
Arjun Instagram - click here!
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