The Two Authors’ Podcast All the Authorly Things with David Gaughran
25 snips
Feb 17, 2026 David Gaughran, a publishing and marketing expert who creates free books, courses and a popular newsletter. He discusses building an author-help community, why comprehensive free courses work, and practical tactics for newsletters, ads and platform choice. Short, punchy takes on Facebook ads, evolving marketing tools, and the three pillars of book success.
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How A Blog Became An Author Business
- David Gaughran fell into author-education after blogging about his self-publishing journey and readers asked for printable guides.
- He turned those posts into a 25,000-word book and built an author community around shared learning.
Use Free Resources To Grow Trust
- Give away high-quality resources free to build trust and funnel readers into other paid or affiliate-supported services.
- Use honest affiliate links to fund free courses and free books while standing behind recommended products.
Position Your Book First
- Learn how Amazon's Kindle store works and position your book clearly in one genre before marketing.
- Match title, cover, blurb, and keywords to the chosen shelf so marketing reaches the right readers.
