Crossword Perspectives with Lesley Sim
12 snips
Jul 2, 2025 Lesley Sim, a creator in the WordPress ecosystem behind products like Newsletter Glue and EventKoi, shares her entrepreneurial journey. She discusses the challenges of launching Newsletter Glue during the COVID-19 pandemic and the strategic decisions involved in developing EventKoi as an ecosystem plugin. The conversation dives into design philosophies, marketing approaches for different audiences, and the importance of community engagement. Plus, there's a fun tangent into how ultimate frisbee influences clarity in her decision-making.
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Remote vs. In-Person Balance
- The pandemic made remote online relationships key, changing how WordPress developers build and support products.
- This shift may result in future increased value placed on face-to-face meetings as they become rarer and more meaningful.
Learn and Structure Product Building
- Expect to learn marketing, design, and product management on the job when launching your product.
- Avoid arbitrary feature building; structure product decisions thoughtfully over time.
Selling Newsletter Glue for Focus
- Managing two plugins, Newsletter Glue and EventKoi, simultaneously became mentally taxing for Lesley and team.
- This workload led to deciding to sell Newsletter Glue to focus fully on EventKoi.
