Scaling Up: Lessons From The World's Best CEOs and Founders

Mission Zero - Global Money Movement Reimagined: Kristo Käärmann, co-Founder and CEO Wise (LON:WISE) [S10:E1]

Feb 4, 2026
Kristo Käärmann, co-founder and CEO of Wise, the fintech that rebuilt cross-border payments. He tells the origin story of a costly transfer, explains the “money should not have borders” mission, and how Wise built global payment infrastructure, treasury tech, and regulatory trust. He also discusses scaling advantages, sharing savings with customers, and turning Wise into a platform for banks.
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ANECDOTE

How A Missing €500 Sparked TransferWise

  • Kristo Käärmann discovered banks hid ~5% of his transfer by inventing an exchange rate instead of using the mid-market rate.
  • That personal loss led him to organise Estonians in London on Skype to swap balances and avoid banks, sparking TransferWise.
INSIGHT

Why Cross-Border Payments Are Unjustified

  • Cross-border payments being slower and costlier than domestic transfers made no engineering sense to Kristo.
  • He viewed the problem as structural opacity: banks charging hidden markups rather than transparent fees.
ADVICE

Don't Hire Bankers To Recreate A Bank

  • Avoid hiring incumbents to replicate legacy products; build from first principles instead.
  • Kristo argued hiring many bankers would produce another bank, so Wise deliberately recruited different profiles to invent a new product.
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