167. Steve Blank on How to Leverage Customer Development for User Insight | User Behavior Insight

We discuss customer development in existing markets versus new markets, how those journeys are different, the potential dangers of data in consumer insight, and some fun stories from Silicon Valley along the way.

Joining us is the Father of Modern Entrepreneurship, Steve Blank, who is credited with launching the Lean Startup movement. Most of you listening are probably already familiar with Steve’s work, and as you might expect, he has some fantastic insights to share.

Resources:

• Twitter: @sgblank
• LinkedIn: www.linkedin.com/in/steveblank
• Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation
• Ardent War Story 4: You Know You’re Getting Close to Your Customers When They Offer You a Job
• Removing the Roadblocks to Government/Corporate Innovation – When Theory Meets Practice
• How To Keep Your Company Alive – Observe, Orient, Decide and Act
• Steve Blank Customer Discovery In the Time Of the Covid-19 Virus
• Steve Blank Building Great Founding Teams

Learn more and get the full show notes at: 3PillarGlobal.com