The Allusionist

225. Hues

Apr 13, 2026
Kory Stamper, lexicographer and author of True Color, unpacks the baffling history of naming colours in dictionaries. She tells stories of odd comparative definitions, wartime color research, standards clashing with fashion, and how thousands of colour names exploded through industry and marketing. Short, surprising anecdotes and linguistic puzzles make the hunt for words for colour entertaining.
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INSIGHT

Dictionaries Were Bad At Color

  • Dictionaries historically treated colors inconsistently, listing only basic colors and a patchwork of 'inherent' and literary names.
  • Kory Stamper found Webster's Third had eccentric, comparative definitions like begonia defined by other obscure color names, prompting her 12-year investigation.
ANECDOTE

Begonia Sparked A 12 Year Quest

  • Kory Stamper discovered strange color definitions while proofreading Webster's Third online, like begonia defined via comparisons to unfamiliar colors.
  • She followed cross-references through the dictionary and that curiosity led her to spend 12 years researching and writing True Color.
INSIGHT

Why Color Chips Were Impractical

  • Color standards (chips) weren't widely used because color printing was costly and color names shift across fields and time.
  • Postwar government and industry investment spurred color research and attempts at standardization like the ISCC system that few adopted.
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