Dan Kennedy's Magnetic Marketing Podcast Mixed Media In Funnels: The Strategy Smart Marketers Still Ignore
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Feb 20, 2026 Darcy Juarez, chief business strategist and funnel marketer who built her career in information marketing, breaks down why longer, multi-media funnels beat one-message tactics. She discusses structuring follow-up, mixing video, audio and mail, and ways to extend timelines and accept complexity. Expect practical moves to stop leaky funnels and boost conversions.
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Self-Taught Automation To Take Vacations
- Darcy taught herself info-marketing automation to free time and improve revenue while on vacation.
- That hands-on problem-solving led her to specialize in building automated funnels.
Lengthen Funnels To Match Buyer Readiness
- Modern funnels must be longer, not shorter, to match buyers' readiness and timelines.
- Use multiple messages and media to meet prospects where they are and extend conversion time.
Repurpose One Asset Into Three Formats
- Convert one piece of content into video, audio, and written forms to reach different learners.
- Use simple transcription services and delegation so you don't do all production work yourself.