Building Brand, CRM Implementation, and Leveraging Visual Content with Jeff Dickson - Harling Masonry Restoration

In this episode, guest Jeff Dickson, VP of Marketing at Harling Masonry Restoration, shares his journey into construction and building Harling's brand. Topics include challenges of implementing a new CRM system, impactful technologies in the industry, understanding target clientele pain points, and utilizing visual content for marketing. The importance of quality opportunities for business growth and IT cybersecurity strategies are also discussed.

Connect with Jeff Dickson -  LinkedIn: https://www.linkedin.com/in/jeff-dickson-51138613/   Website: https://www.harlinginc.com/
Phone: 312-228-4849   Connect with Justin & Will - Will's LinkedIn: https://www.linkedin.com/in/willforet/ Justin's LinkedIn: https://www.linkedin.com/in/justneagle/   Learn More & Connect With Spot Migration -  Website: https://www.spotmigration.com LinkedIn: https://www.linkedin.com/company/spot-migration Facebook: https://www.facebook.com/spotmigration Youtube: https://www.youtube.com/c/Spotmigration   Do you want to be a guest on the show? Go to https://buildingscale.net/guests Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help

(0:00) Introduction to the podcast and the importance of people, process, and technology in scaling businesses (0:52) Sponsor: Building Scale (1:07) Guest Introduction: Jeff Dickson, Vice President of Marketing at Harling Masonry Restoration (2:55) Jeff's journey into the construction industry and building Harling's brand (12:03) The process and challenges of implementing a new CRM system at Harling (19:10) Differences in CRM usage between the software and construction industries (21:37) Impactful technologies in the construction industry (26:14) Understanding the target clientele: Condo Boards and property managers' pain points (34:55) The potential of using visual content for marketing in the construction industry (39:26) The importance of quality in opportunities and the significance of better quality opportunities for business growth (1:00:22) Introduction to the AEC industry's technology pillar and IT cybersecurity strategy consultation