The Stack Sarah Harris from ‘72’, the Outdoor Recreation Archive and ‘Serviette’
Dec 13, 2025
Join Sarah Harris, editorial director of 72, as she shares behind-the-scenes tales from her Vogue days and the creative freedom found in launching EE72. Chase Anderson reveals the fascinating origins and significance of the Outdoor Recreation Archive, highlighting its role in educating design students. Meanwhile, Max Meehan discusses how his restaurant newsletter transformed into Serviette, merging food with art and culture. They explore print's lasting value and the vibrant stories that emerge from physical media.
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72 Evolved From Star Power To Cultural Depth
- Issue one of 72 leaned celebrity-focused while issue two broadens into arts, culture and deeper features.
- The title preserves recurring sections like Shapeshifter while expanding profiles and cultural coverage.
Use Editorial Freedom Over Ad Constraints
- Not carrying advertisers freed 72 to prioritise creativity and shoot who and what they wanted.
- Consider foregoing conventional ad pressure to focus on editorial integrity and visual ambition.
Print Covers Can Be Provocative And Collectible
- Edward aims to challenge cover conventions and diversify who appears on magazine covers.
- Print must feel collectible and justify its material presence through quality and storytelling.