The Side Hustle Show

617: Scaling to a 7-Figure Sale: Affiliate Marketing Beyond SEO

16 snips
Jul 11, 2024
Guest
Alex Goldberg
Co-founder of finvsfin.com, Alex Goldberg, shares insights on scaling to a 7-figure sale through affiliate marketing beyond SEO. Topics include diversifying traffic sources, ads arbitrage, negotiating profitable partnerships, and de-risking business from organic traffic dependence.
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ADVICE

Track Affiliate Earnings

  • Use a tool to aggregate earnings and data from multiple affiliate platforms.
  • Trackonomics, Affluent, and Lasso are examples of tools to track affiliate earnings in a centralized place.
ADVICE

Dedicated Landing Pages

  • Create dedicated landing pages for paid traffic, separate from organic content.
  • Minimize exit ramps on paid landing pages, focusing on conversions to affiliate partners.
ADVICE

Convincing Brands to Allow Brand Bidding

  • Convince brands to allow brand bidding by emphasizing the credibility of third-party reviews.
  • Suggest a test period to demonstrate incremental conversions and ROI from brand bidding.
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