Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table Seat At The Table: How To Avoid Wasting Money On Marketing
In this episode of the Un-Billable Hour’s Seat at the Table:
- Establishing a brand is one thing, sharing that brand with potential clients who need what you’ve established as a brand – your solutions – is next
- It’s easy to waste money on marketing when your efforts are unfocused. Be strategic. Learn from others. What works?
- Don’t just pursue all the potential clients in the world, speak directly to the clients you want. The ones who are ready to hire you, not just kick the tires.
Take a “seat at the table,” with host Christopher T. Anderson and guests Rob Leitner, John Reed, Kristen David, and Elliot and Erik Alicea, all experienced pros in building and running successful law firms. In this episode, dig into marketing, the next step once you’ve established your brand identity. How does marketing share your vision and attract the clients you want?
Share how, and why, you and your firm are the solution to your potential clients’ problems. Because that’s what clients want: solutions. As we’ve learned, branding is who you are and what you stand for. But marketing is about connecting with potential clients, sharing that brand, and creating that “Bam, that’s who I want to work with” revelation.
Learn to connect your value proposition to your target audience. Define your ideal clients, find them, and let them know you understand their situation and can help. Then, after the initial contact, get them in the door and cement that connection.
Avoid wasted effort by connecting your brand to your marketing, making your voice heard and your capabilities recognized. It all has to work together to help you interest, connect with, and land the clients you want.
Mentioned in This Episode: