Novel Marketing

How to Use Goodreads to Promote Your Book

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Mar 30, 2022
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INSIGHT

Goodreads Ratings Are More Informative Than Amazon

  • Goodreads ratings use a different scale where three stars = good and five stars = loved, making scores more informative.
  • That diversity helps readers pick between similar books when Amazon ratings cluster around 4.5 stars.
INSIGHT

Friend Reviews Shape What Readers See

  • Goodreads prioritizes friends' reviews over strangers', so social context drives discovery and trust.
  • When you view a popular book, the first reviews you see are from your friends, making recommendations conversational and personal.
INSIGHT

Goodreads Attracts Voracious, Influential Readers

  • Goodreads attracts voracious readers who consume dozens of books yearly and take risks on new authors.
  • These heavy readers are the people friends ask for recommendations, making Goodreads where influential book buyers hang out.
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