In this episode, Stuart Greif, the Chief Strategy and Innovation Officer at Forbes Travel Guide, shares key findings from McKinsey data showing that more than 80% of how you appear in AI search is based on reputation, not your own content. Stuart breaks down what this means for operational excellence, training, and how trust becomes the ultimate differentiator.

Previously with Stuart:

The Next Phase of AI Adoption Inside Hotel Companies (January 2026)
Where The Real AI Revolution Is Happening Now in Hospitality (August 2024)
What Are We Missing With AI in Hospitality? (February 2024)

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

80% of AI Search Visibility Comes from Your Reputation - Stuart Greif, Forbes Travel Guide