Disruptive Influence: The Business Storytelling & Brand Communication Podcast How to Become a Considered Creator with Sam Browne
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Sep 8, 2024 
Sam Browne, a New Zealand-based LinkedIn Creator, Coach, entrepreneur, and former rock musician, shares his transformative journey from corporate life to thriving on LinkedIn. He discusses his audience growth strategies, the 80/20 rule for engagement, and embracing identity shifts amid burnout. Sam reveals the story behind his iconic dinosaur emoji 🦖 and dives into creating digital products for passive income, emphasizing authenticity in content creation while exploring the thrill of launching his first product.
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From Band To Business Fuel
- Sam built a music booking agency for nearly 20 years and used it to fund a short-lived rock band career.
- Burnout ended the band and pushed him to embrace entrepreneurship full-time, which scaled the agency to seven figures.
Play The Long Game On LinkedIn
- Don't expect to nail LinkedIn immediately; treat it as a marathon and get reps in over time.
- Focus on the 80/20: learn from top creators and prioritize low cognitive-load writing and clear formatting.
Write With Low Cognitive Load
- Make posts extremely easy to read with short sentences and clear formatting to reduce cognitive load.
- Always ask "what's in it for me" and deliver tangible value or steps the reader can apply.