Side Hustle School Ep. 3340 - STORY: Proud Mainer Brings Whoopie Pies to the World
Feb 22, 2026
A Maine baker turns a post-kids hobby into a booming whoopie pie business. She solves shipping puzzles to send treats nationwide. An online store, Amazon and a 5,000+ sq ft storefront help scale production and staff. Sales expand into supermarkets and multiple channels drive rapid growth.
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Hobby Turned Business After Kids Left Home
- Marsha Wiggins started baking Maine whoopie pies after her kids left for college and turned a hobby into Cape Whoopies.
- She iterated flavors, received frequent requests, and realized customers wanted whoopies as gifts, sparking the business idea.
Test Packaging With Real Climate Trials
- Test shipping rigorously before scaling to ensure product quality across climates.
- Marsha worked with a packaging expert, shipped samples with thermostats to friends in hot and cold climates, and pies arrived like freshly made.
Launch A Clean Online Store With Upsells
- Build a simple direct sales channel with a clear storefront and upsells to capture demand.
- Marsha used Shopify, hired a local designer, photographed products, added plugins to entice and gently upsell visitors.