William Damon is one of the world's leading scientists studying human development and the psychology of morality. In this book, he gives us a guide to discovering and creating our noble purpose. Big Ideas we explore include making a distinction between noble and heroic, the ultimate purpose formula, 9 tips on how to cultivate your noble purpose, the one phrase your advisor should whisper in your ears when you've achieved ultimate success, and how to create true, sustainable happiness.
