How SuperMe is Building the Professional Network for the AI Era

Mar 5, 2026

Casey Winters, Cofounder and CEO of SuperMe and veteran growth/product leader from Eventbrite, Pinterest, and GrubHub. He discusses building AI-native professional profiles from experts' content. Short takes cover early growth lessons, why SuperMe crawls public content, differentiating from generic chat tools, and hiring and product practices for AI-first startups.

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ANECDOTE

Eventbrite Survival Pivot During Pandemic

At Eventbrite Casey became CPO before the pandemic and pivoted to survival: laid off 45% and rewrote strategy to secure funding and break even.
That experience taught rapid operational pivots and shipping essential features during crisis.

INSIGHT

Proof First Then Network Effects

Building a new professional network needs a spark: fulfillment (individual AI profiles) can prove value before network effects emerge.
Start with reliably useful single-user features, then layer search and multi-profile summaries to kickstart network value.

ANECDOTE

Audio Cloning Experiment Failed To Spark Network

They first built an audio cloning flow where experts ranted into a mic and AI polished it into shareable AV content, but it wasn't viral or easily prompted.
That taught them people share AI-indexed public content faster, so they pivoted to crawling existing podcasts and posts to build profiles.

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Casey Winters is the cofounder and CEO of SuperMe, an AI-native company that is designed to be the professional network for the AI era by connecting users with AI avatars of professional thought leaders. He is also one of the most respected and influential growth leaders in technology, having previously held product and growth leadership roles at Eventbrite, Pinterest, and GrubHub, as well as advised dozens of high-growth tech companies like AirBnB, Canva, and Faire. On the side, Casey is also a teacher, content contributor, and guest speaker for Reforge, and an investor as part of Harry Stebbings’ 20Growth fund.

Key Takeaways

After starting his career at Apartments.com in 2005, Casey had immediate success but was told he was an odd “product and marketing hybrid” who needed to pick a lane. But Casey wanted to keep working at the intersection of product and marketing, so he decided to join GrubHub as their first growth hire in 2008.
Over the last two decades, Casey helped define the emerging growth profession, holding product and growth leadership roles at Pinterest and Eventbrite, serving as a Growth Advisor in Residence at Greylock, and advising category-leading tech companies like AirBnB, Reddit, Thumbtack, Canva, Figma, and Faire.
In April 2024, Casey teamed up with former Pinterest colleague Ludo Antonov to cofound SuperMe, which is building the professional network for the AI era with a platform that ingests blog posts, podcasts, and other content from top experts to build AI avatars capable of providing highly specialized knowledge and expertise.
Casey and Ludo have built SuperMe as an AI native startup from the beginning. This means everyone they hire is expected to operate like an engineer, with the ability to contribute directly to the codebase. It has also had profound implications on their product development process, which looks significantly different than a traditional SaaS startup given how rapidly LLMs are evolving.
AI is not only changing how technology products are built but how they grow. One of the growth loops Casey is most excited about is embedding SuperMe into other AI products, so that its AI avatars can automatically be called as “tools” when users have questions that these avatars are uniquely positioned to answer.
SuperMe’s competitive advantage vs. ChatGPT and Claude is based on quality over quantity. By curating knowledge from the top 1% of experts in each field, and continuously improving responses based on feedback loops between its AI avatars and users, Casey believes that SuperMe can deliver significantly better results vs. horizontal LLMs that base their responses on lower quality inputs.

Casey Winters

Website: https://www.superme.ai/
Blog: https://www.caseyaccidental.com/
LinkedIn: https://www.linkedin.com/in/caseywinters/
X: https://x.com/onecaseman?lang=en

Phil Carter

Podcast Production by Podders: https://podders.io/