Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business How to Build Authority and 10x Your Revenue (from Pace Morby's Book Launch Plan)
7 snips
May 1, 2026 
Pace Morby, real estate investor and author who uses books to build credibility and scale businesses. He explains using a book as a business asset for customer acquisition. He outlines adding QR-linked video companion guides to funnel readers into your ecosystem. They focus on designing books to attract paying customers rather than chasing prestige.
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Book As A Repeatable Business Asset
- A book is a business asset that crystallizes frameworks once and deploys them across fundraising, deals, customer acquisition, and onboarding.
- Chandler explains it becomes a repeatable credibility engine used for investor relations, employee onboarding, and sales conversations.
How A QR Video Companion Turned A Book Into A Funnel
- Pace Morby signed a low-royalty deal with BiggerPockets to access their audience and sold ~400,000 copies.
- He added a QR video companion guide per chapter that routed buyers to his YouTube and course funnel, multiplying downstream opportunity.
Book Sales Versus Downstream Business Value
- The direct revenue from book sales often pales compared to the business deals, fundraising, and client acquisition it triggers.
- Pace notes signed copies, gifting books to families, and credibility lead to collaborations and investor interest beyond royalties.
