Simple Wins How to Use Strategic PR to Build Credibility with Laura Perkes
Are you a founder-led business owner struggling to stand out in a crowded marketplace or feeling like your growth is trapped by the limitations of social media? In this episode of Simple Wins, we explore why a strategic PR approach is the missing link you need to build real credibility and transition from being your industry's best-kept secret to an in-demand icon. We dive deep into:
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The Power of Third-Party Validation: Discover why being featured in the press or on podcasts lands differently than traditional marketing and how it fuels long-term business growth.
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Transitioning from Social to PR: Learn how to move beyond "quicksand" platforms and build a legacy through a digital footprint that social media outages can't touch.
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Founder-Led Storytelling: Why journalists and producers are looking for your authentic, "unpolished" journey rather than corporate perfection.
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Efficiency for Busy Founders: How to integrate PR into your schedule using simple tools like voice notes without it becoming a time drain.
Our guest, Laura Perkes, is an expert PR strategist and the founder of PR with Perkes. With over 20 years of experience, she specializes in helping entrepreneurs become "niche famous" by weaving their personal expertise into compelling media narratives.
Make sure to go visit Laura at prwithperkes.com
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