Busy Blooming with Tess Barclay AI influencers are here in 2026. They won't replace influencers, they will co-exist with us.
Jan 19, 2026
24:29
Will AI Influencers replace content creators in 2026? Welcome to WORK!! We're deep diving into AI-influencers today of everything that needs to come across your desk of how many AI influencers are there, are they getting brand deals & more!
CHAPTERS & TIME STAMPS
- 00:00 Intro
- 3:42 When did AI influencers start & who are they?
- 5:33 How many AI influencers are there & what’s the market?
- 6:00 Gary Vee: Why I disagree on his take
- 7:04 Tess’ take: They’ll replace UGC, not influencers
- 8:57 Influence is expensive, not content (Alix Earle)
- 9:50 Tess’ take: It won’t replace, we’ll co-exist with AI influencers
- 11:06 Tess’ take: AI influencers will win who we love that they’re AI
- 14:08 How people are making money from AI influencers
- 16:17 Content idea & trend of the week
- 18:59: After hours: Should you create a new channel for a new content pillar?
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