Business Daily

Why is India striking so many trade deals?

16 snips
Feb 19, 2026
Sangeeta Godwale, a former Indian trade negotiator, explains the complexity and strategy behind big deals. Aruna Daimukhaji, an India business correspondent, highlights digital growth and changing consumer trends. They discuss India’s rising economic clout, sector winners like textiles, negotiation hurdles with the US and EU, and political tensions around sensitive sectors.
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INSIGHT

India's Growing Market Power

  • India’s rapid economic transformation makes it a hugely attractive market for trade partners.
  • Its large, cash-rich middle class and fast growth turn even small GDP percentage gains into big market opportunities.
ANECDOTE

Coke And QR Codes As Change Markers

  • Aruna Daimukhaji describes how Coca‑Cola's arrival became an aspirational symbol for Indians.
  • She also recalls roadside tea sellers now accepting digital payments via QR codes.
INSIGHT

Long Talks, Stronger Bargaining Position

  • Negotiating comprehensive FTAs is technically and politically hard, so talks can take decades.
  • Despite long talks, India now negotiates from greater economic strength which improves its bargaining position.
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