The Holy Post

707: Halftime Hullabaloo and Tyler Johnson

67 snips
Feb 11, 2026
Guest
Tyler Johnson
Tyler Johnson, Chief Impact Officer for Come Near and architect of the He Gets Us Super Bowl strategy, explains the campaign’s shift toward less controversial outreach. They dissect Bad Bunny’s halftime show, athletes’ public faith declarations, and whether big ads can nudge cultural curiosity about Jesus. Short, pointed conversations about culture, publicity, and faith.
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INSIGHT

Halftime Controversy Driven By Money Not Uniqueness

  • Bad Bunny's Spanish halftime show controversy was fueled more by money and political outrage than uniqueness.
  • Phil argues the NFL chose popularity and Turning Point USA monetized outrage with its alternative event.
INSIGHT

Jesus As Part Of Football Culture

  • Football culture increasingly includes public expressions of Christian faith, especially thanking Jesus after games.
  • Hosts note this can normalize faith for kids but risk turning belief into an in-group cultural ritual.
ANECDOTE

Campus Ministry Targeting The 'Cool Kids'

  • Skye recounts campus ministry strategies to target influential students for evangelism.
  • The only conversion he saw was a 50-something woman who cleaned dorm bathrooms, showing unexpected fruit.
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