The CPG Guys Live from CES 2026 with Amazon’s Sarah Iooss
The CPG Guys are joined in this episode by Sarah Iooss, Director of Global Agency & Global Twitch at Amazon Ads, the retail media division of Amazon.
This episode was recorded at CES 2026 in Las Vegas Nevada.
Find Sarah on Linkedin at: https://www.linkedin.com/in/sarah-iooss-5171865
Find Amazon on Linkedin at: https:/www.linkedin.com/company/amazon
Find Amazon Ads online at: http://advertising.amazon.com
Here's what we asked Sarah:
- What were kind of the key lessons or pivotal components of your experience that helped inform how you approach agency partnerships today?
- What does global agency development at Amazon ads mean to you?
- What are some of the most common misconceptions agencies may have about advertising on Amazon?
- How are agency relationships evolving and how are those partnerships working out, especially when I think of some of the smaller ones?
- How's Amazon ads really helping agencies connect those dots on a full funnel basis?
- Is streaming in video are central to full funnel strategies as you just opened that up?
- What are agencies getting right or still learning when it comes to working with Twitch communities?
- How are agencies taking advantage of these AI-powered tools in the shift to more automated, integrated workflows?
- Budgets are facing more scrutiny. What's resonating most with agencies when they talk to clients about efficiency measurement and improving impact on Amazon apps.
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Lara Raj in Katseye: https://www.katseye.world/
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