The Business of Spreading Ideas with Al Pittampalli

Al Pitampalli’s frustration with endless meetings and other things that don’t seem to have a purpose led to what he calls a meetings revolution. In this episode we discuss his experience as one of Seth Godin’s first alternative MBA students, publishing a book with the domino project and why we must learn to become persuadable…that’s right not persuasive, but persuadable, and how this enables us to spread ideas.

• The importance of continually asking why
• Learning to explore our hidden assumptions
• The power of thinking backwards 
• Why certain ideas are inherently spreadable
• The meetings epidemic in organizational culture
• Advantages of becoming more persuadable
• Dissecting and understanding our models of the world

Quotes

When you want to change the world, the most dangerous thing can do is being unpersuadable 

Resources

• The Domino Project 
• The Black Swan: Second Edition: The Impact of the Highly Improbable: With a new section: “On Robustness and Fragility” (Incerto)
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• Read This Before Our Next Meeting

Al Pittampalli is founder of The Modern Meeting Company, a group that helps organizations transform meetings, make decisions, and coordinate complex teams

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