Hub Building & Growth Hacks with Paebbl Co-CEO & Co-Founder Marta Sjögren

In this episode of DeepTech Unleashed (recorded in late 2024), host Christian Noske speaks with Marta Sjögren, co-CEO and co-founder of Paebbl, a deep tech startup focused on turning CO2 into solid, sustainable building materials, about building a world-class team and growth hacking for deep tech startups. 

Topics covered include:

Marta's filters for evaluating climate tech opportunities

The ‘humbling experience’ of transitioning from investor to operator

Aligning expectations between operators and VCs

Creating honest board dynamics 

How Marta’s hub building model allows for talent optimization

Hiring for a growth mindset 

Testing for culture fit to reduce mismatches in hiring

Deep tech growth hacking strategies 

Chapters

00:00 Introduction to Deep Tech Unleashed

01:13 Building a World-Class Team

02:12 Marta's Journey to Founding Paebbl

05:54 Filters for Climate Tech Investment

10:11 Transitioning from Investor to Operator

13:59 Expectations Between Operators and VCs

18:09 Hub Building in Europe

21:56 Hiring for Hub Culture

26:12 Cultural Cohesion in Diverse Teams

32:23 Building Team Culture and Communication

44:06 Growth Hacking in Deep Tech

50:44 Personal Recharge and Family Support

53:34 Moments of Magic in Leadership

01:00:07 Future Technologies and Climate Solutions

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