The Graham Cochrane Show Charge What You Want, Not What You’re “Worth”
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Jul 8, 2025 Forget the outdated advice of charging what you’re worth! Explore the freedom in pricing your services based on what you desire. Dive into mindset shifts that empower you to break free from fears and insecurities that hold you back from charging higher rates. Discover how bold pricing can increase your income and attract serious clients. Plus, learn about a transformative program that equips you with the confidence to sell high-priced offers without gimmicks. Embrace your true value and take action now!
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Adopt 10X Thinking
- To grow 10X, you must discard your current business model and mindset.
- Dream bigger, find new clients, and create new ways to deliver value at premium prices.
Premium Pricing Improves Business
- Charging higher prices forces you to clarify the results your clients want and how best to deliver them.
- This pushes you to improve your business and offer premium value to match the price.
Decide and Declare Your Price
- Decide your price yourself; no one sets it for you or confirms it.
- Charge more first, then build your confidence as you grow into the new pricing level.
