My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In this episode, Bridget and I have a conversation about setting up SDRs for failure and how companies can propel forward by using the quality over quantity method of selling. Included among the questions we discuss are:
- Are companies reaching out to only the qualified leads?
- Why are companies putting too much pressure on SDRs to make contact?
- Why is there a lack of preparation when it comes to sales calls?
- Why it’s better to measure an SDR on results, rather than on activity.
- Are the expectations of success too low for SDRs?
Learn more about what’s in the future for sales. Be sure to join us for this information packed episode!
Sales Strategy & Enablement by Revenue.io