Creatively Using Sound – PTC 366

Imagination. It is the wonderful result of recorded audio. On your podcast, it comes from creatively using sound.

When you listen to the radio, podcasts, audiobooks or other recorded audio, the imagination is in full motion. Your imagination belongs to you and you alone. You have full control. Your imagination is unlike any other.

Your imagination is used for your sole benefit. The characters and scenes created in your "Theater of the Mind" are exactly how you want them to look.

The images are created in your mind in a way that gives you the greatest pleasure. It is all to benefit you.

The wonderful details in a story can stir the imagination in magical ways.

VIDEO

Video typically doesn't stimulate the imagination the way audio does. When you see a car in a video, you know exactly what it looks like. If you and I both see a car in a video, we would both describe it in very similar ways. There is not much left to interpretation.

If I describe a cherry red 1968 Ford Mustang to you, I couldn't possibly describe every detail.

What does the interior look like? Where is it parked … or was it moving? Is there anybody in it? What kind of tires are on it? Hard top or convertible?

There are many details to the story left to your interpretation.

Your imagination creates the car in a way that adds the most to your story and vision. That is the magic of recorded audio. Vivid details take your stories to another level of engagement that video cannot.

There are ways to include recorded production elements within your show that will enhance your listener's imagination and experience. When you add recorded elements, the imagination of your listener will be further stimulated. You will help create elements within your listener's "Theater of the Mind".

Here are six ways you can easily add recorded elements to your show and spice up the listening experience.

INTRO/OUTRO

This is showbiz. Your podcast is created to entertain just as much as inform. It is just as much "show" as it is "business". Add some sizzle to your show.

A produced "intro" and "outro" for your podcast is easy first step. The "intro" opens the show, as in "introduction". The "outro" closes the show, similar to a conclusion.

At a minimum, find a great piece of music that will open and close your show. You can find many sites on the internet that sell music clips for just a few dollars.

INTERVIEWS

Guest interviews are a great way to add depth to your audio. A second voice on the show will stir the imagination. Listeners will wonder what your guest looks like. The stories told during the interview will create visions in the mind of your listener.

Listeners enjoy eavesdropping on other conversations more than listening to a lecture. By adding interviews to your show, you allow your listener this pleasure.

Sure, you could provide the information yourself rather than going through all the work to secure, arrange and conduct the interview. If you are hoping to develop a relationship with your listener using content that will be engaging, go the extra step by including interviews within your podcast.

LISTENERS

Adding listener audio to your show will add additional depth to your podcast.

When you simply read a listener e-mail, the question typically lacks the passion that would come from the listener. The inflection is a little different than the caller would use. The question is also asked in the same cadence, style and voice that you ask every other question.

When you add listener audio, a second dimension is added to the show. Though the caller isn't actually there, the second voice almost creates a conversation. Your audience is now listening to a conversation rather than a monologue. The question will also be asked in a way unique to the caller.

Similar to the way interviews stimulate the listener's imagination, callers can add to the "Theater of the Mind".

You don't need to include the entire phone call. It is show biz.

Use the part of the call that will most add to your show. If the call includes a bunch of details not relevant to the question or the show, feel free to edit those parts out of the call.

As long as you are not changing the intention of the caller, or making it sound like they are saying something they didn't say, editing the call is perfectly acceptable.

AUDIO EXAMPLES

When you make reference to a piece of audio, play a sample. If you are talking about an interview that Jimmy Johnson gave after a race, play a clip of that interview.

Your listeners will be further engaged by the additional voice. Audio examples are just another way to add that additional level of production to your show.

Additional audio will take your listener to another place. An interview clip will transport your listener to the interview location. An old television clip with create memories of seeing the show. A sample of a classic speech may elicit visions of the orator.

Use audio to enhance the listening experience.

CELEBRITY ENDORSEMENTS

People like to have their decisions validated. That is why many companies hire celebrities to endorse their products.

If Michael Jordan wears Hanes, it should be alright for me to wear Hanes as well. I don't feel like I'm the only one doing it when I see Michael Jordan doing it.

You can use this concept to benefit your podcast. If you can get a well-known name in your area of expertise to record a quick endorsement for your show, that piece of audio will add an element of credibility to your podcast.

Your listeners will feel like they are not alone in liking your show. They will be validated.

SOUND EFFECTS

Sound effects can easily enhance the imagination. You need to be careful that you don't overuse sound effects.

Too many effects can make your show sound amateur. However, a well-placed effect here and there can add to the delight of listening.

Your podcast can rise above the other average podcasts when you use sound in a creatively. When you add audio effects to your podcast that add to the listening experience, you add an element of show business to your show. Your effects add another level of entertainment to your content.

When a well-placed effect surprises your audience when they least expect it, you will bring a smile to the face of your listener. It also adds depth and context to your story. Great sound brings your story to life.

At the end of his podcast "The School of Podcasting", Dave Jackson uses a school bell sound effect to conclude the show. It is brilliant.

The school bell relates to the title of the show. The sound of the school bell creates the mental picture of a real "school of podcasting". It is fantastic.

GET STARTED

So few people take the time to add creative sound to their show. Most will have music for an intro to the show. Some may even incorporate that music to the close of the podcast as well. Very few will go beyond that point.

To be creative and surprising, you don't need to add many effects. Two or three sound effects that are well-placed will work.

If you overuse effects, you will no longer surprise your audience. One or two that come in a the perfect time will be a delight.

Take the extra step to find a couple creative sound effects. Place them in your show where they will be unexpected yet entertaining. Your show will instantly rise above the average shows of your competition.

The magic of recorded audio comes from the imagination. When you stir wonderful visions in the "Theater of the Mind" of your listener, you will truly begin to engage your audience.

You can then begin to build meaningful relationships with your listeners and keep them coming back again and again. Use these ideas to add a little "show biz" to your podcast today.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.