When Consumer Behavior Moves Faster Than Perception”
In this clip, Harish Sarma, Vice President of Business Development & Partnerships, Yahoo highlights a key challenge in the content ecosystem: perception often lags reality.
As platforms like TikTok evolved, a major task was convincing creators and rights holders that consumer behavior had already changed 📱
With rapid innovation across formats like VR, MR, and XR, audiences were engaging in entirely new ways, but skepticism remained. Many questioned whether these trends would last or fade quickly 🤔
The real shift came from demonstrating not just innovation, but the speed of adoption and how quickly consumer preferences were evolving 🚀
Listen to the full podcast now- https://premade.outgrow.us/interview-with-Harish-Sarma
#Outgrow #Podcast #ContentMarketing #ConsumerBehavior #TikTok #DigitalTrends #Innovation
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