The Futur with Chris Do 060 - Contagious Selling — with Errol Gerson
Aug 12, 2019
In this engaging discussion, Errol Gerson, a seasoned educator and marketing expert with over 48 years at ArtCenter College of Design, shares his journey from struggling graphic designer to successful entrepreneur. He reframes sales as a share of enthusiasm rather than pressure, highlighting the power of creativity in client acquisition. Gerson emphasizes the importance of unique presentations, such as reinventing resumes, to stand out in the job market. His insights on gratitude, mentorship, and embracing challenges inspire personal and professional growth.
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The Illustrator at the Riding Club
- An illustrator struggling with tuition was advised to paint at a riding club.
- By changing her approach, she earned $10,000 in commissions in one day.
Reaching Sting
- A student designed work for Sting but didn't know how to reach him.
- By dressing as a roadie, he got backstage and sold his work for $24,000.
The Resume
- Errol Gerson, unable to get hired, redesigned his resume to stand out.
- This led to an interview with IBM and taught him the importance of standing out.