In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement tools, the importance of knowing your strengths, and why your initial entrepreneurial marketing efforts need to focus exclusively on one area or offer.

Time Stamped Show Notes:

00:28 – Today’s Topic: Marketing tactics for entrepreneurs just getting started
00:55 – Start with a blog
- 01:36 – Look for stuff to give away for FREE
- 01:40 – Use content and social media
01:49 – Know your strengths
- 01:58 – Organic vs Paid
- 02:18 – Pick tactics that will compliment your skills
- 02:28 – Take the concepts and test them out
03:08 – Airbnb as an example
04:01 – Driving people from Facebook
- 04:16 – Built relationships with people
05:07 – Focus on one area first
05:38 – Consider your website
- 06:14 – Make sure to cover the basics
- 06:18 – Start with Google Analytics
07:15 – Don’t set up yourself to fail
07:32 – Leadpages
08:17 – Look at Google tag manager
08:41 – The Measure School on Youtube
09:10 – That’s it for today’s episode!

3 Key Points:

Start a blog so you can easily distribute valuable content for free.
Look at your skill sets—chose an avenue that naturally complements those skills.
Don’t try all marketing tools and techniques at once—focus one thing first.

Resources Mentioned:

Airbnb – Company that Neil set as an example
Facebook –Social media platform where you can drive audience from
Google Analytics – A tool you can use to track your website’s performance
Leadpages – Tool to design your landing page
Measure School – Where you can get information on tracking with Google Analytics

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