The Game with Alex Hormozi Pricing, Focus, and the Seven Growth Sins | Ep 893
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Aug 11, 2025 In a live Q&A, insights are shared on the seven deadly growth sins that trap businesses, like underpricing and overexpansion. Strategies for effective customer acquisition amidst AI competition are highlighted, along with tips on hiring the right talent. The importance of clear communication in sales is emphasized, while effective marketing strategies, including the power of word-of-mouth, are explored. Listeners gain valuable lessons on optimizing growth and enhancing customer retention to drive long-term success.
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Prices Should Generally Rise With Skill
- As your results and reputation improve, raise prices consistently so they outpace inflation.
- Only stay low-cost if your explicit strategy is to be a low-cost leader.
Boost LTV With Simple Add-Ons
- Increase LTV by adding simple, related offers rather than starting unrelated businesses.
- Higher LTV offsets acquisition cost and de-bottlenecks growth quickly.
Add Good Friction With Pre-Framing And VSLs
- Use a VSL and qualifying questions to indoctrinate prospects and pre-frame the sale before calls.
- Good friction filters out poor fits and raises cost-per-call while boosting ROAS and sales efficiency.
