The Rebooting Show The Bulwark's anti-neutrality approach
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Nov 5, 2025 
Sarah Longwell, publisher of The Bulwark and founder of Republican Voters Against Trump, discusses the decline of neutrality in political journalism. She argues that transparency and conviction are essential for trust in today's polarized climate. Longwell highlights The Bulwark's evolution from a Never Trump site to a pro-democracy platform, emphasizing the importance of defending liberal democracy against anti-democratic forces. The conversation touches on the site's diverse audience and its strategic use of YouTube to engage and expand its reach.
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Born From The Weekly Standard's Ashes
- The Bulwark began as an ad-hoc project to employ Weekly Standard staff after the magazine closed.
- Sarah Longwell transitioned the site from a side political project into a news-focused business over time.
Declare Values, Then Argue The Case
- Be upfront about your values and avoid pretending to be neutral.
- State what you stand for and let readers judge the arguments honestly.
Trust Follows People, Not Institutions
- Audiences seek people they trust, not faceless institutions, especially amid disinformation and AI.
- Personal connection and sincerity beat detached, supposedly objective outlets.