Make More Sales – PTC 465

To make more sales with your podcast, you need to identify the correct prospect. Rather than attracting everyone to your podcast, attract your ideal clients.

Your ideal clients need to have four characteristics.

PAIN

First, they need to have a pain they know they have. Trying to convince someone they have a problem is a challenge. You don't want to try to convince someone they have a grub problem in their lawn when their lawn looks perfect.

Your ideal client must also be actively trying to solve the problem. Many people want to lose weight. But, how many are actively seeking a solution for which they will pay money?

This can't be any pain. It must be a problem causing great pain that the prospect will do anything to solve.

WILLING AND ABLE TO BUY

Next, they need to have the ability to buy your stuff. As much as broke people might need your solution, it does you no good if they can't afford to spend the money.

On the other hand, don't assume they can't afford it. Your situations or beliefs around money is not equal to their status.

Ability to buy also means being willing to spend money on your solution rather than another opportunity.

EASY TO FIND

If they have a known pain and are able to buy, you need to be able to find those prospects.

You can't afford to market to everyone. That's why it is so important to define your niche.

You need to be able to find people or platforms that already have the attention of your ideal client. This will allow you to make them aware of your solution.

EXPANDING MARKET

Finally, you should be in an expanding market.

Trying to sell recording tape in a digital world would not be wise. That market is shrinking.

Markets that are expanding would be artificial intelligence, electric vehicles and podcasting.

MAKE MORE SALES

We just wrapped up the Podcast Profits Summit. 24 guests shared ways to make more sales with your podcast.

Jim Padilla was one of my guests.

He is a Global Impact Strategist & Investor. He the founder and CEO of Gain The Edge. It's a done-for-you provider of industry-leading sales systems and unicorn sales professionals.

Jim co-heads Gain the Edge with his amazing wife, Cyndi Padilla. He and Cyndi have generated over quarter billion dollars in sales for a long line of high-level entrepreneurs.

Jim's mission is to help purpose-driven thought-leaders untangle themselves from the day-to-day minutiae of seeking leads and sales, so they're free to amplify their impact - while scaling their business!

I want to share this interview with you to help you make more sales with your podcast.

You can connect with Jim at JimP360.com.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.