In this episode, Andrea Fryrear of Agile Sherpas dispels common misunderstandings around agile marketing and shares how you can use it to drive business growth predictably. Insights she shares include:
- How to approach agile marketing when starting out?
- How is agile marketing any different from growth marketing?
- How can agile marketing be applied in a B2B context
- How to iterate and test with agile marketing
- Can agile marketing be effectively used by smaller teams and individuals or just enterprise teams
- What are critical elements to ensure that the process works when using hybrid agile methodologies?
- How to handle teams when using agile methodologies
