Our guest today is George Milton & Erin Link, Founders of YellowBird Foods a Modern Hot Sauce business.
We discuss:
• How did they get into Whole Foods?
• How did they also get into Walmart?
• How did their approach to retail expansion?
• How did they approach branding and positioning for Yellowbird
Thank you to our Partner –– Propeller Industries – https://www.propellerindustries.com/
Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.
Consumer VC