E49: BONUS Ross Gillan Fixed The 'How Might We' Brand

Today's guest is Ross Gillan, the creative behind the new brand for How Might We. With over 8 years experience working in fashion and beauty, Ross's work has focused on modernising and elevating brands assets, and understanding we translate strategic vision into directional experience. The conversation revolves around the process of creating a brand identity and the challenges that come with it. We discuss how to approach initial conversations with clients, especially when redesigning an established brand. Ross emphasise the importance of understanding the target audience and the desired look and feel of the brand. We also talk about the role of transparency and community in branding, particularly in relation to Gen Z. The conversation touches on the creative process, managing client expectations, and the future of branding. Chapters 00:00 Introduction 2:31 Approaching Initial Conversations with Clients 09:08 Challenges of Working with Existing Brands 15:40 The Importance of Transparency and Community in Branding 27:18 The Collaborative Process of Creating a Brand Identity