In this episode of OFFBounds in partnership with Groceryshop, Paula Macaggi sits down with Linda Bethea, CMO of Danone North America, to explore how one of the world’s largest food companies is navigating a massive shift in consumer behavior. From the rise of GLP-1 medications and America’s growing focus on wellness, to innovations like Oikos Fusion, cultural activations at Coachella, and retail media strategies, Linda shares how Danone is making health both accessible and engaging. She also reveals her 4 C’s of leadership: Curiosity, Courage, Conviction, and Compassion, and what it takes to build brands that truly drive sustainable growth.
----
Sponsored by VTEX
OFFBounds Retail