Adrienne Lahens has spent 15 years building the systems that connect creators, brands, and technology — from BuzzFeed's native advertising era, through scaling TikTok's creator marketplace across 24 markets, to launching TikTok Symphony and founding Infinite Studios, an AI-native content platform. In this conversation, Adrienne unpacks why "creative is the new targeting," how brands are misapplying AI by chasing tools instead of building systems, and what she means by a creative storytelling infrastructure powered by AI. Plus: the three human skills she believes will be most valuable over the next decade.
Culture & Code