010: How To Run A Launch Week Successfully

Launch weeks are intense. Chris just finished a six-day launch at Resend, doubling their API endpoints and coordinating blog posts, videos, and a professional shoot in San Francisco. Jess shares Warp's multi-video approach, from marketing cowboys to deep technical demos. They discuss the real cost of launches: when to invest in production, how to balance new vs existing users, and why internal relationships matter more than the perfect edit. Learn their hard-won lessons on scope management, video production, and what actually resonates with developers.

🛠️ Tools

- Rectangle App: window management tool for macOS with automated layouts

- Raycast: productivity app with window setup automation

- Frame.io: video collaboration and review platform

- Flask: Video collaboration tool with screen recording and annotation

- Davinci Resolve: professional video editing software

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