
The Deep Wealth Podcast - Unlock Your Deep Wealth In Business and Life Stop Losing And Start Winning When You Have The Right Liquidity Event Mindset (#34)
"Welcome achievement and success when you expect the unexpected" - Jeffrey Feldberg and Steve Wells
Jeffrey Feldberg and Steve Wells are the founders of Deep Wealth. The M&A journey for Jeffrey and Steve began when they said "no" to a 7-figure unsolicited offer. Immediately, the two said "yes" to mastering the art and science of a liquidity event. Two years later, Jeffrey and Steve said "yes" to a 9-figure offer. On the process, Jeffrey and Steve increased their company value 10X.
How did Jeffrey and Steve increase their company value 10X and go to a 9-figure liquidity event?
Jeffrey and Steve created a proven 9-step solution on how to successfully prepare.
The Deep Wealth Experience has you learn the 9-steps of preparation in 90-days. At the end of the 90-days you have a launch plan and certainty that you capture the maximum value.
SHOW NOTES
- Why you need to create a winning liquidity event mindset by expecting the unexpected
- How mindset helps you both prepare for a liquidity event and get through challengEs
- How the mindset of Jeffrey and Steve changed from their preparation and what this meant for them
- Why the right preparation and mindset gives you two win-win options
- How business owners stop their liquidity events right at the finish line and the high cost of doing this
- Understanding that the value of your business is created from your preparation
- How to communicate your way to success with the right liquidity mindset
- How to communicate to customers and employees
- The type of liquidity mindset needed when speaking to customers
- Why most business owners who have had liquidity events struggle with communication
- Your future buyer knows everything about you. What do you know about your future buyer?
- Understanding the different types of buyers
- Knowing how to tune into WII.FM for buyers
- How you can leverage your so-called failures into strengths with your future buyer
- Why buyers want an upside and what they are looking for
- Why buyers pay a premium for your company
- Understand that it's not buyer beware, buy seller beware and how a liquidity mindset helps
- The reasons why buyers want you to make mistakes
- A winning liquidity event mindset protects you and your enterprise value
- Understanding that your future buyer has had many liquidity mindsets
- A winning liquidity event mindset has
The Deep Wealth Podcast
Most entrepreneurs do not fail.
They just carry too much for too long.
The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit.
The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.
🧠 Deep Wealth Mastery
This is for you if you want to:
• Grow a profitable business without becoming the bottleneck
• Build real value so selling is optional, not forced
• Optimize your health before it limits your business and life
One proven roadmap for real decisions.
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