Many companies that run an enterprise, sales-led motion are now using some form of product-led growth to move down market. This poses a lot of problems for some demand-gen marketers, as it requires a different approach in both strategy and tactics to be successful. In this episode, Allison and Tory dive into the framework that we've been implementing with clients facing this here at Refine Labs.
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Stacking Growth | The B2B Marketing Podcast