Why do airlines charge $500 for a 40-minute flight while short-term rental hosts slash prices 70% at the last minute?
In this episode, Jasper breaks down the three most-asked questions about pacing strategy. He reveals why STR pricing follows the exact opposite model of hotels and airlines, how fragmented ownership forces operators into a race-to-the-bottom, and the surprising scenarios where pacing BEHIND the market actually maximizes revenue.
You will hear:
- Why STR operators cannot take the same pricing risks as hotels with 200 rooms
- How to calculate Market Penetration Index in under a minute
- When pacing behind the market makes you more money (the last man standing strategy)
- Why empty January rooms kill your July bookings
- What pickup rate reveals that MPI alone does not show
- The pricing tool blind spot during demand spikes
- How to set different pacing targets for high season vs low season
Mentioned in the Episode:
- PriceLabs MPI Feature: Available in reports section and multi-calendar view
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