Telecoms.com Podcast Ericsson, MWC and 5G monetisation
Mar 13, 2023
Discussions on challenges in 5G monetization, slow progress in deployment, transitioning to cloud-native core, balancing competition in European telecoms, market dynamics in Latin America, AR/VR applications, AI in network management, shift to AI hype, and insights on OpenRAN technology
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5G: A Build It and They Will Come Approach?
- Operators are unsure about 5G's return on investment, making it a "build it and they will come" scenario, unlike 4G's clearer monetization path.
- One potential solution lies in exposing and monetizing network capabilities like guaranteed latency for services like cloud gaming or professional video calls.
Consumer Apathy Towards 5G
- Scott Bicheno's family doesn't care about 5G, highlighting a broader consumer indifference towards the technology.
- This emphasizes the challenge for the industry to demonstrate 5G's value proposition beyond technical specifications.
Debating Jitter as a 5G Selling Point
- Christian Leon uses Blacknut's cloud gaming as a use case for 5G's low-jitter guarantee, but Scott Bicheno questions if jitter is a significant pain point for gamers.
- They discuss monetizing jitter reduction in crowded areas or during high network usage, with potential B2B applications for guaranteed quality of service.