2Bobs—with David C. Baker and Blair Enns

Sales Clichés and the Damage Done

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Dec 15, 2021
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ANECDOTE

Car Dealer Shows Motivational Pull

  • David describes being subtly swayed by a motivated car-dealer general manager.
  • The interaction revealed how motivational sales tactics can pull people into wanting to belong.
ADVICE

Separate Lead Gen From Consultative Selling

  • Separate lead generation (outbound) from consultative selling when possible.
  • Let experts handle inbound inquiries and show expertise from the first conversation.
ADVICE

Don't Always Be Closing Hard

  • Don't treat every interaction like a hard close or force the next-step ask.
  • Balance asking for commitments with being consultative to avoid scaring prospects away.
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