Earned: Unlocking the Power of the Creator Economy

1 - Ashton Wall, ColourPop

Mar 22, 2020
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ANECDOTE

From Business School To Startup Intern

  • Ashton left a traditional business path to attend art school and later landed an unpaid internship turned full-time at Tradesy.
  • She used that early startup exposure to learn cross-functional marketing by working closely with founder Tracy DiNunzio.
ANECDOTE

Choosing Risky Startups Over Safe Jobs

  • Ashton accepted low-pay, benefit-free startup roles early and avoided risk-averse choices like Wells Fargo.
  • Those risky early jobs taught her to move fast and not be "precious" about processes.
INSIGHT

Real-Time Iteration Is Competitive Edge

  • ColourPop's speed comes from vertical integration and founders protecting rapid iteration.
  • Ashton argues "the magic happens in real time" and plans should remain fluid rather than fixed years out.
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