Gartner ThinkCast AI, Strategy & Marketing Growth: What Every CMO Must Do Now
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Sep 23, 2025 In this insightful discussion, Gartner experts Alex De Fursac Gash and Kristina LaRocca-Cerrone explore the evolving role of CMOs amidst rising expectations. They delve into the transformative shift of AI from a mere tool to an active participant in marketing strategies. The duo highlights the importance of scenario planning to combat strategic dysfunction and the critical mindset shifts needed to navigate disruption. With practical advice on building resilience and seizing opportunities, they arm CMOs with strategies to exceed expectations and drive growth.
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Do A Marketing Readiness Check
- Treat marketing readiness like a hiker's essentials checklist to assess gaps before a journey.
- Use the readiness check to identify what you already have and what you must improve.
Perceived Unreadiness Across Stakeholders
- Most CMOs are perceived as not ready by CEOs, C-suite peers, and customers due to missed targets and weak contribution to growth.
- This broad lack of readiness undermines marketing credibility enterprise-wide.
Burnout And Underperformance Risks
- High-change environments drive burnout and two-thirds of CMOs fail to exceed role expectations.
- Marketers themselves report elevated stress and declining capacity to meet extraordinary demands.