Let's Talk Loyalty From Treats to Trust: Insights from Pets at Home (#678)
Jun 17, 2025
46:01
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
In this episode, Charlie Hills is delighted to interview Madeline Shaw, the Marketing Director of Pets at Home.
Madeline and her team develop and deliver the Pets Club programme for Pets at Home, the UK’s leading pet care business. The company is dedicated to providing the best products, services, and advice to support pet owners throughout their pet care journey.
In this conversation, we’ll learn about Madeline’s favourite books, her career highlights, key learnings from the programmes she’s worked on, and a deep dive into the Pets Club loyalty programme.
Show Notes:
2) Pets at Home
3) Pets Club